Meet the Architects
Two disciplines.
One blueprint.
The talent infrastructure and the brand strategy. Leslie finds the people brands need. Kendra builds the strategy to deploy them. Together they built what was missing.
Veteran and talent executive. Over 20 years leading Talent Acquisition and Talent Management at Meta, Wayfair, CNO, and EY.
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Leslie Roberson is a U.S. Army veteran, talent executive, and serial entrepreneur whose career has been defined by one through-line: building the infrastructure that makes great teams possible. Before founding Luminary Blueprint, she spent over 20 years leading Talent Acquisition at some of the most recognized organizations in the country, including Meta, Wayfair, and CNO, and honed her expertise in Talent Management at Ernst & Young.
Her work was never just about filling roles. It was about understanding what a brand actually needs to grow, and then building the system to get it there. That insight became the foundation of Luminary Blueprint.
Together, Leslie and Kendra co-founded LumiNicole, a prestige beauty and wellness automated retail platform operating on university campuses nationwide. That partnership proved the model. Luminary Blueprint is the infrastructure that scales it.
She holds a BS in Human Resource Management and an MBA in Organizational Leadership. She leads with data, executes with precision, and builds with purpose.
Award-winning executive, bestselling author, and brand strategist. Over two decades building brands that scale through marketing, influence, and agency leadership.
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Kendra Bracken-Ferguson is an award-winning executive, bestselling author, venture capitalist, and C-suite advisor whose career has been defined by one capability: building brands that scale. She is one of the first 100 Black women to raise over $1 million in investment for her first company.
A pioneer in the digital media space before social media was commonplace, Kendra served as the youngest Vice President at Fleishman-Hillard New York, the first Director of Digital Media at Ralph Lauren, and the first Chief Digital Officer at CAA-GBG. She has guided and monetized more than 200 influencer-driven brands that have collectively generated over $100 million in revenue.
Alongside Leslie Roberson, Kendra co-founded LumiNicole, a prestige beauty and wellness automated retail platform operating on university campuses nationwide. That collaboration became the launchpad for Luminary Blueprint.
A Purdue University alumna, Kendra has been recognized by Essence Magazine, Glossy 50, and Ulta Beauty MUSE 100 as one of the most influential voices shaping modern brand strategy.